The 2024 NACTOY awards saw the Toyota Prius and Prius Prime take home the car award, marking only the second time that Toyota has received this prestigious accolade. The previous win was in 2004 with the second-generation Prius, solidifying Toyota’s reputation for producing exceptional hybrid vehicles. The Prius and Prius Prime also claim the title of the only hybrid to win this year, triumphing over tough competition from the Honda Accord and the Hyundai Ioniq 6.
In the truck category, the 2024 North American Truck of the Year award went to the Ford Super Duty, the only purely internal-combustion winner of the year. This victory adds to Ford’s impressive NACTOY total of 16 awards, making it the most awarded brand in the history of the awards. The Ford Super Duty’s win also extends Ford’s winning streak in the truck category to four years, showcasing the brand’s commitment to delivering top-quality trucks.
Finally, the Kia EV9 took home the 2024 North American Utility of the Year award, solidifying Kia’s renowned reputation for producing exceptional utility vehicles. The Kia EV9’s win demonstrates the brand’s dedication to innovation and excellence in the utility vehicle category.
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