Trademark suggests the confirmed smaller Lucid SUV will be named ‘Earth’

Lucid Motors is gearing up for the release of its upcoming Gravity SUV later this year, but the big news is the trademark applications filed for a more affordable electric SUV, possibly named “Earth.” This new model is expected to hit the market in 2026 and is set to be the entry-level offering from Lucid.

The Earth SUV, along with potential variants like Lucid Earth and Earth Dream Edition, is anticipated to be priced competitively, aiming to undercut the $50,000 threshold. Similar in size to the Tesla Model Y, this vehicle is poised to provide a cost-effective option for customers looking to switch to electric vehicles.

During a recent earnings call, Lucid’s CEO Peter Rawlinson revealed plans for the Earth model, emphasizing a target price of around $48,000. He also highlighted the company’s commitment to achieving top-notch efficiency and delivering the impressive range that Lucid customers have come to expect.

The success of the Earth SUV could be crucial for Lucid’s future, especially considering the intense competition in the electric vehicle market. With two years until production begins, other major players, like Tesla, have the opportunity to make significant developments in their lineup.

While Lucid has garnered support from the Saudi Arabian government, the company still faces challenges in meeting market expectations and achieving profitability. Despite an increase in deliveries compared to the previous year, Lucid’s projected sales figures fall short of analysts’ estimates. The upcoming Gravity SUV is expected to drive up sales volume, but the company must address cost issues in its supply chain and production to secure long-term success.

In conclusion, the introduction of the Earth SUV marks an important milestone for Lucid Motors as they strive to establish a strong foothold in the electric vehicle market. Through a combination of competitive pricing, efficiency, and strategic planning, Lucid aims to position itself as a key player in the industry. Watch the related video for more insights into Lucid’s future endeavors.