Honda has unveiled a new logo at the 2024 CES, marking the first time in 43 years that the company has redesigned its familiar “H mark.” This new logo is designated for future electric vehicles, demonstrating Honda’s commitment to advancing in the electric vehicle sector. It is specified that the logo will be featured on the “next-generation EVs of Honda,” making it exclusive to electric vehicles and not applicable to the current gasoline-powered lineup.
Interestingly, the new logo harkens back to the original H mark used in the 1960s, giving it a retro vibe while maintaining a fresh and modern appearance. This move is in line with Honda’s focus on commemorating the development of the next-generation EVs. The new logo is revealed alongside two new electric concepts at CES, named the Saloon and the Space-Hub, showcasing Honda’s dedication to innovation in the electric vehicle space.
The logo’s design is described by Honda as representing the company’s commitment to expanding the possibilities of mobility and meeting the needs of users of Honda EVs. While the lack of an outline around the logo may be a change for those accustomed to the current logo, the new design direction has been well-received by enthusiasts and industry professionals alike. As Honda continues to make strides in the electric vehicle market, it will be exciting to see the new logo in action on upcoming electric vehicle models.
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