Tesla’s chief designer, Franz von Holzhausen, recently expressed his confidence that the Cybertruck’s unconventional and polarizing design will ultimately benefit the brand. Von Holzhausen emphasized that while the Cybertruck’s appearance might spark divergent opinions, it effectively generates conversation and captures people’s attention, thereby increasing brand visibility.
Despite initial delays and price adjustments, the Cybertruck has piqued the interest of individuals who had never previously considered owning a truck. Von Holzhausen acknowledged the skepticism surrounding the Cybertruck’s potential for high-volume sales, but he remained optimistic that the vehicle’s performance capabilities would attract a wide customer base.
In discussing the Cybertruck’s distinctive angular design, von Holzhausen revealed that traditional steel presses were unable to bend the stainless steel utilized in its construction. He also pointed to diverse influences on the Cybertruck’s design, including the Lamborghini Countach and the F-117 Stealth Fighter, as well as the car-turned-submarine from “The Spy Who Loved Me,” which was acquired by Tesla CEO Elon Musk.
Acknowledging the Cybertruck’s past mishaps, including the infamous shattered windows during its launch event, von Holzhausen confidently defended the vehicle, highlighting his own positive experiences with the Cybertruck, such as his children’s enthusiasm for being picked up from school in it.
As the Cybertruck continues to capture attention in the automotive industry, von Holzhausen’s insights offer valuable context and optimism about the vehicle’s potential impact on the market.
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