The Toyota Mirai continues to be available in the automotive market, specifically targeting customers in California. The 2024 model has not undergone significant changes from its predecessor, but it does come with additional upgrades, including standard Toyota Safety Sense (TSS) 3.0, which features advanced driver assistance systems and OTA updates. The 2024 Mirai now also comes in a new Elemental Silver color and has a Beyond Zero badge with “FCEV” notation.
Despite the lack of major changes, prices for the 2024 Mirai have slightly increased in comparison to the 2023 model. The MSRPs for the XLE and Limited trims are $51,215 and $68,180, respectively, after the addition of a $1,025 destination fee.
Buyers of the 2024 Mirai can also enjoy additional perks such as complimentary rental cars, extended ToyotaCare, roadside assistance, HOV stickers, and free hydrogen fuel for up to six years.
However, it’s important to note that the cost of hydrogen at retail stations has significantly increased in recent years, making it more expensive to refuel the Mirai. As of September 2023, the price per kilogram has soared to $36, up from just $13.14 in April 2021. This has been attributed to infrastructure issues and shortages at hydrogen filling stations.
Toyota’s commitment to a multi-fuel transportation future is a key reason for the continued existence of the Mirai. The brand’s chairman, Akio Toyoda, believes that hydrogen will play a crucial role in the global transportation industry, especially as the market for electric vehicles continues to grow.
Despite the challenges posed by rising fuel costs, the Mirai has shown promising sales figures. In 2023, its sales increased by 31% compared to 2022 and it even outsold the Toyota Supra. As the only other hydrogen-powered competitor, the Hyundai Nexo, did not fare as well in sales. However, Honda is preparing to introduce an FCEV CR-V, which could bring the possibility of a tipping point for hydrogen-powered vehicles closer.
In conclusion, the Toyota Mirai continues to be a significant player in the fuel-cell electric vehicle market, offering advanced technology and embracing alternative fuel sources to cater to the evolving automotive industry.
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